Create Your Society 15 June 2022

Society Announces North America Team, Headhunted from UCLA

Los Angeles, CA (June 15, 2022): Society is excited to announce the North America Team that will be leading the continental expansion over the coming months. Continuing its rapid growth with over 2,000 branded community apps across the globe, the Society team saw tremendous success over recent months, expanding into 230 educational institutions across 6 countries. It is now time for Society to develop in the largest market available: North America.

It is time to lead a movement, the Road to 2.0, one app, one college at a time

The North America Team includes some of the most talented student leaders at the University of California, Los Angeles (UCLA). They are accomplished individuals in their own right and together are a formidable force. It is with great delight that Society Inc. announces the beginning of the North America journey with the following team:

• Ernst Ma, Head of North America

• Michael Balourdas, VP of Strategy

• JJ Knight, VP of Operations

• David Sutherland, VP of Finance

• Eli List, VP of External Outreach

• Coltyn Steinheimer, Head of Brand Ambassador Program

• Nathanial Whiteman, VP of Marketing

• Nima Khazani, VP of Communications

Ernst Ma, President of UCLA Interfraternity Council (IFC), shared his passion as the new Head of North America, “It is an amazing time to be joining Society and leading the North America journey. When Matthew first introduced me to the idea, I saw great potential. It is incredibly exciting to join the vision, and grow this app across the continent. It is time to lead a movement, the Road to 2.0, one app, one college at a time.”

My co-founder and I are ecstatic to welcome our new North America Team, headhunted following the success of the 2022 Philanthropy Die Tournament that raised over $30,000 for charity

The UCLA team has worked extensively together and there is no better group of people to come up with out-of-the-box initiatives and execute them flawlessly. Ernst believes that their greatest strength is their varied backgrounds. On this team there is an accomplished journalist, a film producer, an economic researcher, a published legal philosopher, and several with extensive business experience.

It was through a philanthropy event that the Society Co-Founders met Ernst. Matthew Billington, Co-Founder of Society reflected on what impressed him, “My co-founder and I are ecstatic to welcome our new North America Team, headhunted following the success of the 2022 Philanthropy Die Tournament that raised over $30,000 for charity. Their track record of success at UCLA speaks volumes and having personally worked with them closely we have been amazed by their sharp strategic thinking and creativity to manoeuvre challenges.”

Each community app can be built in 60 seconds making Society the fastest, free community app builder in the market globally

The North America Team all live with each other, creating a fun startup atmosphere. Many of them are leaders of the fraternity system at the school, and in six months have totally changed the culture of Greek life at UCLA.

Krishan Joshi, Co-Founder of Society commented, “Each community app can be built in 60 seconds making Society the fastest, free community app builder in the market globally. Together with Ernst’s leadership and his UCLA team, we believe Society will prove that this group of college students have the tenacity and strategic prowess to tackle any entrepreneurial challenge.”

Developing the US as a major market is now the priority. The US educational market is materially larger than the UK market. In comparison to the UK, the US has 10 times more secondary schools and 24 times more universities/colleges.

It is a phenomenal time to be a part of this journey. The North America Team is ready to revolutionize how college organizations host events. With features such as in-app ticketing (with the lowest transaction fees on the market), unlimited encrypted chat facilities, and group chats with up to 1,000 participants, every college is invited to join the Society journey and Road to 2.0.

For further information, and interview requests please contact Society via the website www.createyoursociety.com